BE THE
OBVIOUS CHOICE

You’re already an expert.
Make sure everyone else knows.

YOU'RE DAMN GOOD AT WHAT YOU DO.

But if no one gets you, it doesn’t matter.

When you sell skill, experience, or expertise, your work can’t speak for itself. Not really.

A portfolio shows what you can do, but not why you’re the one to hire.

A picture may say a thousand words, but without the right message, those words are just noise.

And if your message isn’t clear, you end up stuck trying to convince people you’re worth it instead of doing the work you’re great at.

Worse, you’re watching the competition land your dream clients — not because they’re better than you, but because they’re clearer.

If your brand doesn’t make it obvious why you’re the one, you’ll keep getting passed over.

And the longer you wait, the more invisible you become.

TURN EXPERTISE
INTO DEMAND

You don’t need to reinvent yourself, work harder, or shout louder.

You need to make the value you already have undeniable.

That’s where I come in.

I dig in, pull out the gold you’ve been sitting on, sharpen your message until it cuts glass, and wrap it in a design that makes your words sing.

Because your work shows what you do. Your message shows why it matters. When both line up, you stop chasing opportunities and start being chosen.

A sharper message isn’t just about landing clients. It’s about creating the stability that lets you provide, protect, and actually enjoy the life you’re building.

UPyours is a Design Studio
Crafting BOLD BRANDS & Effective Websites
for service-based businesses.

I bring 20 years of professional design experience to the table — but what my clients value most isn’t just the visuals. It’s the insights we uncover together.

Because the right brand message doesn’t just make you look clearer.

It makes your business more profitable — helping you land higher-value projects, attract clients who actually get you, and position yourself as the go-to choice in your field.

That means fewer late nights scrambling for scraps, and more space to breathe, create, and enjoy your life.

And when your “messaging problem” turns out to be a positioning problem in disguise? I fix that too.

“Communication is not about saying what we think, it’s about ensuring others hear what we mean”

Simon Sinek

Testimonials

  • Working with Ray was an absolute game-changer for my brand. He took the time to understand the core of my business and the foundational elements that shaped my brand’s identity. His expertise and attention to detail have given my brand a clear direction, allowing me to really understand my purpose and build authentic connections with my audience. I couldn’t be more grateful for the work that he’s done, and I highly recommend UPyours to anyone looking to elevate their business to new heights!

    Sarah Schmidt, Founder, Happy Paws

  • Ray doesn’t just slap some brand ideas on a business. He listens deeply and guides the business owner in peeling back the layers to reveal what makes their business special. By the time we were finished working together, I felt seen, appreciated, and more certain of the benefit I bring to other businesses. Since using the language he gave me to talk about my brand, I can now clearly convey what I offer and why it’s valuable, and more people are choosing to use my services. I couldn’t be happier with the gift of understanding Ray has given me!

    Vanessa Jones, Voice Actor & Video Creator

  • I came to Ray because my business was in a slump and I was struggling to define it to customers. During a very thorough interview, he listened carefully, offering great on the spot feedback, and then synthesized all the information I threw at him into a clear, powerful document that got to the heart of what makes my business unique. Most powerfully, he got me to think differently, sparking insights that jump-started my business and have led to a surge of new work. Ray is creative, dedicated and extremely insightful!

    Katie Weber, Founder, Indoor Cat Design Studio

  • Working with Ray gave me the clarity and confidence to simplify, find the true essence, and focus on what actually moves the needle through deep conversations and answering the hard questions that we know, but are afraid to ask.

    Milena Miteva-Regos, Founder, Unhustle®