Free guide

Your dream clients are landing on your website... and leaving confused.

    Seven headline mistakes costing you clients right now, and what to do about each one.

    You’re investing all this time, money and energy funneling people to your site.

    But it’s leaking like that old air mattress your cousin swore was perfectly fine, then had you waking up on the floor aching and annoyed.

    Visitors land on your homepage and then… do nothin’. They can’t figure out exactly you do — or what you want them to do. So they shrug and leave.

    Use this guide and make ‘em stick around!

    What’s in this thing?

    A whole buncha stuff!

    Clear explanations

    01

    Not just a quick list.

    To help you see through the Matrix.

    02

    Thoughtful examples

    Quippy wisdom

    03

    So you can remember the tips

    Each mistake has consequences

    04

    Opportunities lost

    Charming humor

    05

    Jokes are my love language

    Oh yea? Says who?

    Hi, I’m Ray Keilman.

    Every Wednesday morning I get to watch small business owners present their businesses and I provide branding feedback. I see their passion, hear their vision, experience their expertise — then I look at their websites.

    Almost always there's this massive gulf between the amazing value they have to offer and how weak their site makes it look. Their business lobs an easy floater down the middle, then their website whiffs it. That's why I created this guide.

    These are the 7 most common headline mistakes costing you clients right now

      Extra! Extra! Headlines Don’t Sell When They Lack Emotional Punch or Make The Reader Think Too Hard or Use Too Many Words!