FREE HEADLINE GUIDE
Your Dream Clients Are Landing on Your Website... And Leaving Confused.
Here's how to make your headline work harder so you can become The Obvious Choice.
You’re investing all this time, money and energy funneling people to your site.
But it’s leaking like that old air mattress your cousin swore was perfectly fine, then had you waking up on the floor aching and annoyed.
Visitors land on your homepage and then… do nothin’. They can’t figure out exactly you do — or what you want them to do. So they shrug and leave.
Use this guide and make ‘em stick around!
What’s in this thing?
A whole buncha stuff!
Clear Explanations
Not just a quick list!
Thoughtful Examples
To help you see through the Matrix!
Quippy Wisdom
So you can remember the tips!
Opportunities Lost
Each mistake has consequences!
Charming Humor
Jokes are my love language!
You’re still white-knuckling it on word-of-mouth and referrals.
Every time you don't close a client feels like a crisis. That constant "where's my next client coming from?" stress is exhausting.
You know if you could sit down with your dream clients one-on-one, you'd win them over.
But you can't have coffee with everyone who visits your site.
You need your website to do that selling for you. And it starts with your headline, because that's your first impression (and you only get one of those). When it's dialed in, you become The Obvious Choice before they even scroll.
Oh yea? Says who?
Hi, I’m Ray Keilman!
Every Wednesday morning I get to watch small business owners present their businesses and provide them with branding feedback. I see their passion, hear their vision, experience their expertise — then I look at their websites... and almost always see this massive gulf between the amazing value they have to offer and how weak their site makes it look. Their business lobs an easy floater down the middle, then their website whiffs it.
That's why I created this guide. These are the 7 most common headline mistakes costing you clients right now, and what to do about it.