Make your first impression impressive.
Homepage
GlowUP
A sharp expert rewrite of your homepage opening.
The top of your homepage is so important it’s literally called “the hero”. I make sure yours is saving the day.
Not just optimized copy
There’s something majorly exciting about working with you.
Your website isn’t saying it yet.
You “build systems”? That’s nice, I guess.
You “empower users”? Yawn.
I’ll mine that precious gem that your potential clients really want to hear about.
You’ll get a killer headline — and shhh it’s secretly a clearer, more interesting message that you can use everywhere!
Social Posts • Emails • DMs • Marketing Materials • Your LinkedIn Profile • Networking Introductions
Exhibit A
From “I kinda have to explain it“ to speaks-for-itself
Before
After
See how much easier this business would be to talk about?
HOW IT WORKS
You just fill out a form.
01Provide your website and some basic info
02I review your headline, CTA, and overall structure
03You get better direction, insights, and a headline that sells.
WHY THIS MATTERS
You’re busting your ass to drive traffic to your site.
SEO
Paid Ads
Networking
Marketing Plans
Content Creation
Replying to Every DM
All that hustle just to get eyeballs on your website. But when visitors aren’t turning into clients — or even inquiries — what if the website itself is the problem?
Your Hero is your website’s elevator pitch.
It’s your brand’s first and best chance to look a stranger in the eye and prove you can solve their problem before they can look away.
If you blow it:
Your visitor feels lost
The rest of your site loses credibility
It’s an uphill battle to win them back
If you nail it:
Your visitor feels understood
They’ll be receptive to your offer
They’re on your side and excited
WHAT I LOOK FOR
The human stuff that tools can’t judge.
Is it clear what you do?
Is it clear who it’s for?
What sort of impression are you making?
Does it feel distinct or generic?
Does it sound confident?
Does the first impression make the right person want to keep going?
Does it still hold together on mobile?
A technical audit can’t judge meaning.
Page speed, bounce points, scroll depth and click patterns matter. But none of that tells you whether the opening feels generic, low-trust, off-brand, weak or just kinda… awkward.
It also can’t tell you whether that “conversion improvement” is really making your whole operation look less credible and out of alignment with the clients that you actually want.
FIT
Who it’s for and what it isn’t.
This offer is hyper focused on the Hero to keep it fast, useful and affordable, while still improving how the whole page comes across.
Good Fit
You run a service-based creative business
You already have a homepage
You’re not ready for a full brand build
It’s Not This
Not a full website audit
Not a full-site rewrite
Not a full messaging strategy
(And if I do notice a deeper brand issue, I’ll point that out too.)
GUARANTEE
If I don’t have real improvements to offer, I’ll happily refund you.
No filler feedback. No reaching.
If your hero is already doing its job and I don’t have anything useful to add, you get your money back.
Frequently Asked Questions
-
No, this is focused on the homepage opening above the fold.
-
No, you’ll get a rewritten Hero along with my analysis and reasoning.
-
Sometimes a weak headline is really a positioning problem in disguise. If that’s what I see, I’ll let you know.
-
No, this is delivered via Loom for you to review at your convenience.
-
Within 3 business days.
-
You can visit the contact page or email me at ray @ letsupyours.com!