Meet Ray
Pictured: Rebellious wise-ass with a heart of gold.
Growing up with both a Hammond organ and a Commodore 64 in the basement (and a lot of free time on my hands) I taught myself to read music and write basic code.
Art and technology — those two early forces — have shaped my whole creative life. They eventually merged into a career in graphic design.
But what really lights me up are those moments of camaraderie, when an oft-seen stranger becomes an acquaintance, an acquaintance becomes a friend, and a friend becomes a good friend.
Human connection.
I was pulled into the world of branding by a Creative Director who decided I’d be executing their vision for the brand refresh of an 80-year-old organization. I didn’t plan to become a branding specialist, but once I got in, I saw the deeper truth:
At its core, branding is about connection.
Professional recording studio with professional cardboard box propping up my laptop.
Zoom out beyond the logos, the messaging, the campaigns, and branding becomes something more:
A shared understanding. A vibe. A story people want to be part of.
Everything else is just the vehicle. Connection is the destination.
Now, I help people uncover who they really are and express it in a way that not only resonates with their dream clients, it resonates with them.
Because a strong brand isn’t just the key to profitability. It’s a home base.
A reminder of why you’re doing this, where you’re going, and how much value you bring to the world.
I work with people who care deeply about what they’re building. If that’s you, let’s talk.
The privilege of a lifetime is to become who you truly are.
– Carl Jung
