Your Dream Clients Are Landing on Your Site... And Leaving Confused

Here's how to make your headline work harder so you can become The Obvious Choice.

You're busting your ass to drive traffic to your site.

  • SEO

  • content creation

  • replying to every DM

  • “engaging” with everyone

  • monitoring analytics then pivoting everything

All that hustle just to get eyeballs on your website.

Then they land on your homepage and... nothing clicks. They can't figure out why they should care... or what you even do. And they're gone.

Meanwhile, you're white-knuckling it on word-of-mouth and referrals. Every time you don't close a client feels like a crisis. That constant "where's my next client coming from?" stress is exhausting.

You know if you could sit down with your dream clients one-on-one, you'd win them over.

But you can't have coffee with everyone who visits your site.

You need your website to do that selling for you. And it starts with your headline, because that's your first impression. When it's dialed in, you become The Obvious Choice before they even scroll.

Every Wednesday morning, I listen to small business owners present their businesses and give branding feedback. I hear their passion, their vision, their expertise. Then I look at their websites... and they almost never convey any of that amazingness.

That's why I created this guide. These are the 7 most common headline mistakes costing you clients right now.

Download the free guide and stop losing dream clients to a weak headline.

Extra! Extra! Headlines Don’t Sell When They’re Not Written Well And Make The Reader Think Too Hard and Use Too Many Words, Kinda Like This One!