ABOUT UPYOURS
You’re already the expert. My job is to make sure everyone else sees it.
Too many talented professionals get overlooked — not because they aren’t good enough, but because their message isn’t clear enough. Portfolios and credentials show what you do, but they don’t explain why you’re the one to hire.
That’s where I come in.
With 20 years as a professional designer, I’ve learned that design alone isn’t enough — the message is the key. I dig deep to uncover the “gold” you’ve been sitting on, sharpen your message until it’s clear and compelling, and then wrap it in design that makes your words sing.
The result? You stop chasing clients and start attracting the ones you really want: people who understand your value, respect your expertise, and are ready to pay for it. That means more profitable projects, more freedom to choose the work you love, and more stability to support the life and the people you care about most.
I work with independent professionals — coaches, consultants, designers, video producers, and other service providers — whose businesses are built on skill, experience, or creativity. Together, we build brands that don’t just look good, but create clarity, confidence, recognition, and profitability.
Because when your brand finally tells your story the right way, you don’t just look like an expert.
You become the obvious choice.
UPyours was born out of a hard reset. After 20 years in design, I lost my biggest client overnight and realized my own portfolio and process weren’t enough to stand out. That wake-up call pushed me to rethink everything — and I discovered that the real key to winning clients isn’t just design, it’s clear messaging. Since then, I’ve built a collaborative process that uncovers the truth of a brand, sharpens the message until it’s undeniable, and wraps it in design that makes it sing.
SERIOUS BRANDING. JUST NOT VERY SERIOUS.
What’s the funniest way to describe what you do? When we work together, that’s a question I will definitely ask you.
I care about your brand because it’s an extension of you, and I care about you (probably). But I keep the process light so that it doesn’t feel like the weight of the world hinging on every decision.
Besides, my process isn’t about making brand decisions, it’s about revealing brand truths, which is much more empowering.
UPyours exists to demonstrate how being your you-est you is the real magic behind brand success. A strong brand is both a thumbs up and a middle finger, attracting your dream clients and repelling the nightmares.
Life is much simpler when you don’t have to agonize over what to say or how to say it — but it requires the confidence of knowing just how to convey who you are, accurately and consistently.
MY ROLE
PURPOSE
To help independent professionals turn their expertise into clarity, confidence, and profitability — so they stop being overlooked and start being the obvious choice.
VISION
A world where the most skilled and creative people aren’t drowned out by louder, flashier, or cheaper alternatives — but are recognized, respected, and rewarded for the true value they bring.
MISSION
To dig deep, uncover the gold my clients have been sitting on, sharpen their message until it cuts glass, and wrap it in design that makes their words sing — building brands that attract better clients, higher-value projects, and more freedom to live the life they want.
VALUES
Tell the Truth → Build brands that are authentic expressions of real expertise, not fake personas.
Make It Clear → Strip away the mush and sharpen every message until it lands.
Create Confidence → Give clients the clarity and presence to stop chasing and start choosing.
Blend Logic + Magic → Use strategy and creativity together so brands feel both smart and unforgettable.
Surprise & Delight → Deliver results that exceed expectations while keeping the process transparent and collaborative.