Meet Ray Keilman
A rebellious wise-ass with a heart of gold.Growing up a curious kid with a Hammond organ and a Commodore 64 in the basement, I wound up teaching myself to read simple music and write basic code.
That pretty much set the course for the rest of my life.
Mix in the subversive humor of Bugs Bunny, The Muppets and The Simpsons, and the subversive rock music of the 1990’s, it all adds up to a creative computer nerd with a business called UPyours.
I had no real say in the matter.
I’ve been writing music and playing in bands since high school, have developed and pitched a couple of animated series, and made a short film that was shown at the amazing Museum of the Moving Image.
All that to say that I live the creative life — which is why I want to help creatives (and creatives who help other creatives).
Ask me about my Spotify cameo!Speaking of music, films and games:
Favorite Music: Pearl Jam, Chili Peppers, Radiohead, Bjork, Joanna Newsom
Favorite Films: Who Framed Roger Rabbit, Beetlejuice, Groundhog Day, Mulholland Drive, Lord of the Rings
Favorite Game Franchises: Zelda, Deus Ex, Half-Life, Arkham,
Media that I’m desperately awaiting and need support groups for: Half Life 3, The Winds of Winter, Joanna Newsom’s next album.
Serious branding. Just not very serious.
Favorite Music: Pearl Jam, Chili Peppers, Radiohead, Bjork, Joanna Newsom
Favorite Films: Who Framed Roger Rabbit, Beetlejuice, Groundhog Day, Mulholland Drive, Lord of the Rings
Favorite Game Franchises: Zelda, Deus Ex, Half-Life, Arkham,
Media that I’m desperately awaiting and need support groups for: Half Life 3, The Winds of Winter, Joanna Newsom’s next album.
I’ve always been drawn to the moment things deepen—the moment when an acquaintance becomes a friend, a project becomes a purpose, a message becomes a connection. That quiet shift, when something clicks into place and you feel seen, understood, known.
That’s the spark I chase.
I believe we’re all carrying something true, something worth sharing—but most of us haven’t had the right questions asked, the right space held, or the right language offered to express it. And without that, we stay surface-level. Isolated. Playing roles instead of building relationships.
My “why” is to reveal the truth of who we are—individually and collectively—so we can connect more deeply, create more freely, and transform the space between us into something real.
Branding is just the channel I use. Music, writing, visuals—they’re all part of the toolkit. But the mission underneath it all is to help people align what’s inside with how they show up in the world—so their voice becomes a beacon, and their work becomes a bridge.
Because when expression meets authenticity, and identity meets connection, that’s where real transformation lives.
About Ray.
What’s the funniest way to describe what you do? When we work together, that’s a question I will definitely ask you.
I care about your brand because it’s an extension of you, and I care about you (probably). But I keep the process light so that it doesn’t feel like the weight of the world hinging on every decision.
Besides, my process isn’t about making brand decisions, it’s about revealing brand truths, which is much more empowering.
UPyours exists to demonstrate how being your you-est you is the real magic behind brand success. A strong brand is both a thumbs up and a middle finger, attracting your dream clients and repelling the nightmares.
Life is much simpler when you don’t have to agonize over what to say or how to say it — but it requires the confidence of knowing just how to convey who you are, accurately and consistently.
BRAND PURPOSE
Your Role in your clients’ journeys
your business’ natural laws that dictate how you behave and make decisions
the world you are ushering in
BRAND VISION
A world where the most skilled and creative people aren’t drowned out by louder, flashier, or cheaper alternatives — but are recognized, respected, and rewarded for the true value they bring.
BRAND MISSION
To dig deep, uncover the gold my clients have been sitting on, sharpen their message until it cuts glass, and wrap it in design that makes their words sing — building brands that attract better clients, higher-value projects, and more freedom to live the life they want.
the primary objective to building that world
To help independent professionals turn their expertise into clarity, confidence, and profitability — so they stop being overlooked and start being the obvious choice.
BRAND VALUES
Tell the Truth → Build brands that are authentic expressions of real expertise, not fake personas.
Make It Clear → Strip away the mush and sharpen every message until it lands.
Create Confidence → Give clients the clarity and presence to stop chasing and start choosing.
Blend Logic + Magic → Use strategy and creativity together so brands feel both smart and unforgettable.
Surprise & Delight → Deliver results that exceed expectations while keeping the process transparent and collaborative.
A Layer deeper
Colors from volcano — 4 elements — NYC flag — Queens sports
Why Call it “UPyours”?
It’s a bold statement for business owners who feel stuck, lost, and frustrated.
It’s about elevating every aspect of your business — your brand, strategy, and results — so you can achieve what you set out to do. It’s not just “up” in the literal sense, as in growing, scaling, or succeeding (though those things matter too). It’s about reclaiming your power and potential. It’s an invitation to rise above the frustration and take control of your business with clarity and intention.
It’s bold. It’s irreverent. But most importantly, it’s aspirational—a declaration that your next move will be upward and onward.
That’s why our logo has a star inside the U.
It represents the spark that’s inside of you.
